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Online Discount Broker TradeKing Introduces Professional-Grade Portfolio Management Capabilities Using Portfolio Director 8.0 Desktop
New Functionality Lets TradeKing Clients Easily Produce End-of-Year
Gain/Loss Information; Slice and Dice Other Valuable Data
By BOCA RATON, Fla.
Feb 14, 2008
Online discount broker TradeKing
(www.tradeking.com) recently announced it now offers its clients access to portfolio
management capabilities from Portfolio Director, Inc. (www.portfoliodirector.com),
leaders in developing and supporting best-of-breed portfolio management systems.
TradeKing clients can upload their TradeKing account data for both equities and
options to the Portfolio Director 8.0 Desktop software to see time-weighed returns,
compare their performance to key benchmarks, produce end-of-year gain/loss
information and other flexible reports, re-balance holdings instantly according to
model portfolios, view asset allocation by symbol, investment type, Morningstar
category, and other professional portfolio management capabilities.
“At this time of year, we know clients often review their annual portfolio performance
so they can assess tax impact, re-balance their portfolios, check asset allocation, and
so forth,” said Don Montanaro, CEO and chairman of TradeKing. “We’re pleased to
give them access to a truly professional-grade portfolio management tool with plenty
of firepower as they wrap up their year-end reviews. These new features made
possible by Portfolio Director 8.0 Desktop are yet another step in giving our clients
greater visibility into their ongoing investment success, helping them to make
informed decisions about their equity and options trading.”
With Portfolio Director 8.0 Desktop, TradeKing clients can benefit from features
including:
- Time Weighted Returns - An easy to understand performance report based on
Time Weighted Returns shows TradeKing clients at-a-glance how well their
portfolio is performing over any timeframe, or against any benchmark, the client
chooses.
- Asset Allocation - A flexible asset allocation that displays allocation by symbol,
investment type, Morningstar Category, or a client’s own custom classifications.
- Portfolio Rebalancing: Clients can create a model portfolio to know when their
portfolio is out of balance and make re-balancing their holdings a snap. The
feature even recommends the number of shares to adjust.
- Flexible Reports – Clients can create their own spreadsheet-style reports with
their selection of columns and headers. Portfolio Director features many reports
from which to choose and more than 100 different fields, so clients can tailor
reports based on their specific needs. For instance, TradeKing clients can track
their stock option strategies (e.g., Covered Calls, Bull Put Spreads) and see the
true cost basis, or view the profitability of trading systems using the trade
entry/exit notations.
- Tax Gain/Loss – Clients can run reports showing their taxable gain / loss
against the original purchase price of a stock, including date purchased and sold.
- Portfolio Benchmarks – Clients can benchmark their individual portfolios
against a number of metrics, including the S&P 500 and the Dow Jones Industrial
Average.
About Portfolio Director, Inc.
Founded in 1999, Portfolio Director, Inc. (PDI) delivers investment management
technology products to both professional and individual investors. PDI offers two
solutions for the professional investment advisor. “Portfolio Director Web” is
designed for web-based reporting while “Portfolio Director Desktop” is designed for
application-based reporting. On February 1, 2008, The Motley Fool has selected
Portfolio Director 8.0 Web to provide performance reporting solutions for The Motley
Fool’s exclusive subscriber websites.
Joel P. Bruckenstein, CFP, technology editor for Morningstar Advisor and, said in a
recent product review: “Anyone looking for a good basic portfolio management and
reporting package that won't break the bank should take Portfolio Director Desktop
for a test drive.” Additional information can be found at www.portfoliodirector.com.
About TradeKing
Recently rated the top discount broker for the second consecutive year by SmartMoney
Magazine ("Best Discount Broker" by SmartMoney 8/1/07, based: on Customer Service;
Mutual Funds; Trading Tools; Research; Banking Amenities) (1), TradeKing, at
http://www.tradeking.com is a nationally licensed online broker dealer offering simple,
low flat fees (Please see https://www.tradeking.com/PrivateView/integration/Services/commissions.tmpl for more
details on trade commissions for low priced stock, bonds, mutual funds and other
securities).
The TradeKing Web- based platform features powerful online equity, options and
fixed-income trading tools including real-time portfolio information, advanced order
entry, customized charting and alerts, free research and integrated news, stock,
option and mutual fund screeners, volatility charts, a pricing probability calculator,
enhanced option chains and interactive educational information.
TradeKing also features innovative community networking capabilities to help
connect like-minded traders for enhanced strategy development and information
sharing. TradeKing provides self-directed investors with discount brokerage services,
and does not make recommendations or offer investment advice. Online trading
system response and access times may vary due to market conditions, system
performance, and other factors. Non-U.S. residents may be subject to countryspecific
restrictions. Options involve risk and are not suitable for all investors. Please
read Characteristics and Risks of Standardized Options available here
Member FINRA/SIPC.
(1) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and
Hearst Communications, Inc. All Rights Reserved Worldwide.